Environmetrics has used the internet surveying services of i-Link on a number of projects over the last few years. On each occasion they brought a professionalism and attention to detail to the project that allowed us to deliver accurate and reliable research results to our clients.
They provide a complete service, from creative research design at the outset, to the quick set-up of the survey site and regular contact and data updates as the survey progresses.
We have used them for a range of clients and they have been very flexible in adapting to the different surveys topics and samples that have been involved. We would not hesitate to use i-Link on future projects and would recommend them to anyone who required high quality and cost effective internet research services.
INSIDE STORY has been using i-Link’s services since 2002. We have always found the i-Link staff willing to please and provide excellent service, going beyond a simple supplier relationship to more of a partnership.
Most of the projects we commission from i-Link differ from the usual online questionnaire style and have offered unusual challenges. i-Link has always risen to these and the technicians have never failed to solve any issues that occur. We continue to be impressed with i-Link and are happy to advocate them.
Footprints Market Research
We have been working with i-Link for almost six years now and have found them to be superb in terms of responsiveness, turn-around speed, accuracy and presentation of our questionnaires. Footprints Market Research is pleased to use i-Link for its online surveys needs. Time and again, the company has accommodated tight turnarounds, provided high quality output and delivered a professional service. We have been particularly impressed by the ‘can-do’ attitude of Scott, Chris and all the team at i-Link.”
Footprints Market Research
Wallis Consulting Group
Wallis Consulting Group has used i-Link Research since the company formed for most of its internet studies. We have found all our dealings to be extremely professional and pleasant. We find i-Link’s services to be fast and dependable and the quality of work is exceptional. Our clients have also been extremely happy with the results.
So good is the service we receive that we have delayed our own plans to install internet software and continue to outsource this function safe in the knowledge it is in the hands of experts.
Perhaps the highest recommendation is that, on occasion, i-Link staff have dealt directly with our clients. Our clients have been impressed with the level of knowledge and professionalism displayed. We have no hesitation in recommending i-Link as a provider of internet research services.
Jayne Van souwe
Wallis Consulting Group
Case One: Artificial Intelligence Meets the Consumer
Our brief for this project was to provide a complex choice model to participants in which the model was intelligently adapted to simulate a ‘real response’.
For this project, participants were asked to view a series of employment contracts and to provide an indication of whether they would accept or reject the contract being presented. Based on the participant’s initial input our system then used a mathematical formula provided by our client’s choice modeller, to artificially determine a ‘revised contract’. Contracts were adjusted in this way a number of times until a final contract offer was accepted by the participant.
As shown above, screen presentations included the ability to provide instant feedback on the preference between the ‘artificial employer’ and the participant’s choice as a final contract was being negotiated.
Case Two: A New Way to Shop!
In this example, our client asked us to build a question, styled to their specifications, which would visually replicate point of sale shelving. The ‘shopping style’ question below used rollover and drag & drop techniques so participants would be engaged in the choice scenarios.
The question enables products to be displayed on a number of shelves. Participants simply pass their cursor over the item displayed on the shelf to view a larger picture with specific details on the product – which is displayed on the right or left of the screen. Items are selected when dragged into a shopping cart which tallies the total amount being spent. The system can also validate a range to be spent.
i-Link has developed this question style based on our clients’ needs. In this case, as with others, we agreed to absorb the cost of development so we could incorporate the design into our standard offer.
Case Three: A Graphical Approach to Choice Modelling
This project was an adjunct to the project detailed in Case One: Artificial Intelligence Meets the Consumer. Our brief in this instance was to use the same statistical modelling that was used previously but to present data as either textual or graphical. Researchers were interested to find out if either of these methods would produce a different result.
Matched participants in this monadic design were either shown a textual representation of an employment contract or a graphical representation (see images below). Our system was able to effectively take the same information and display it differently as the research required.
i-Link Research has highly experienced researchers and programmers with the expertise required to design, implement and field any project required. As demonstrated by the case studies above, our systems have been intentionally developed to enable easy integration of novel research designs to our application’s core validation methods and controls, resulting in hassle free research solutions that work.
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