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News

i-Link ISO27001 News Announcement

July 2019 – We are ISO 27001 “Information Security Management” Accredited

The team here at i-Link is delighted to announce that we have been fully certified to the newest ISO 27001 standard in April 2019. With the expansion of our team, our services and our client portfolio, strong processes are imperative to our continued success in this dynamic industry. As we continue to grow and add further capabilities to our roster, we are pleased that this award formally certifies the security and quality of our online and data collection solutions.

What is ISO27001?

ISO/IEC 27001 is the formal set of specifications against which organisations may seek independent certification of their Information Security Management System (ISMS). It is granted for the provision of consultancy, design, supply, content management, operation maintenance & support of computer system services, data networks and computer software development.

What does this mean for our clients?

It means in addition to holding all Market Research specific ISOs, accreditations and industry body memberships, we have taken the proactive step to have our strong data handling and secure systems certified to ISO27001:

The most recent version of the standard takes an all-encompassing view of the business, leaving no stone unturned, ensures we have the systems and processes in place to keep all data and information in the business safe. It also keenly focuses on business continuity – further fortifying our Business Continuity Plan.

Following the changes to the Notifiable Data Breaches scheme, we now play the end stop for many of our client's data security obligations and responsibilities.

Have a chat to our sales team if you’d like to learn more and see how we can help you ensure you are using best practices on your projects.

sales@i-linkresearch.com

Related July Stories:

i-Link i-Question Mobile App

 

i-Link i-Question Mobile App

July 2019 – i-Link i-Question Mobile App
 

Do you have trouble connecting with hard to reach audiences on the go? Talk to us about the i-Question Mobile Survey App and discover the most engaging way to survey your respondents. Available across both mobile browsers and dedicated Android/iPhone app downloads.

Designed by experts with a UX focused look and feel, the app’s purpose revolves around lowering fatigue and increasing engagement. The major enhancements are as follows:

  • Immersive survey experience and intuitive behaviours as well as the seamless experience for ‘’on the go’’ video, image capture questions types.
     
  • Enhanced invite methods for client sample projects such as; SMS text invites – great for younger demographics or time poor respondents.
     
  • It is also great for simple projects that require:
    • No Adhoc design changes
    • <10 min surveys
    • Basic skips
    • Diary/Realtime Experiences. Seamless video and image capture on the go.
    • A real alternate solution to Grids questions on mobile, our rotating statements question type allows data capture on the same data points but presents in a new format that reduces fatigue and improves consideration – reducing the perceived workload of grids.
       
  • We use leading hybrid web app technology. Available to all smartphone users, via 3 user-friendly formats, 1. HTML5 browser friendly version as default, 2. Dedicated Apple IOS App, 3. Dedicated Andriod App. Say goodbye to big app downloads for enhanced survey experience, our dedicated apps only require a small quick download, unlocking the full processing power of the minicomputer in their pocket.
     
  • i-Question Mobile is a perfect solution for short/simple ‘’client supplied sample’’ projects such as VOC projects, NPS studies and new NPD idea testing. It can incorporate client corporate colours to make for an immersive experience for members.

  

Note, this is not a replacement to our already industry-leading mobile optimisation. Surveys that require customised programming will always need our standard platform mobile optimisation. This app is for simpler, shorter and experience-based mobile surveys. Our team will be able to help let you know which solution suits your needs.

Get in touch with our team to learn more.

sales@i-linkresearch.com

Related July Stories:

ISO27001 Information Security Management Accreditation

 

Getting To Know i-Link – Staff Bio

March 2018 – Staff Bio

For each newsletter edition, we will be introducing a member of the i-Link family. Get to know the faces behind some of the names. For this edition, it will be our Business Development Manager – Mark Turnbull

Mark joined i-Link in early 2016, having come from the corporate FMCG industry. He is passionate about challenging the status quo and developing innovative research solutions. Mark has over 10 years of marketing and business management experience from the corporate and private sector, working within varied industry areas. This unique combination of experience and perspective allows him to help his clients solve their research challenges in new and exciting ways.
 

A bit more about MARK:

 

Favourite things to spend money on: Ice-Hockey skates, good food, great experiences.

Favourite holiday destination: Europe & New Zealand or anything that involves a Cruise ship.

What is your obsession right now? NRL, Sudoku and learning Spanish.

Favourite TV shows: GOT (Game of Thrones), StarTrek Discovery, Altered Carbon, Last chance U, Limitless.

One thing most people wouldn’t know about you? There’s about a 95% chance that I will know what paint colours were used in any room I walk into (thanks to my past life).

 

 

Related March Stories:

i-Link Australia's Cryptocurrency Poll

i-Link Research Update on Privacy and the new Notifiable Data Breaches scheme

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i-Link Privacy Update – Notifiable Data Breaches

March 2018 – i-Link Privacy Update

The Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988 (Privacy Act) came into effect on the 22nd February 2018. This month we thought it would be worthwhile reiterating our current adherence to this as well as i-Link's obligations under the scheme….

Which data breaches require notification?

The NDB scheme only applies to data breaches involving personal information that are likely to result in serious harm to any individual affected. These are referred to as 'eligable data breaches'. There are a few exceptions which may mean notification is not required for certain eligible data breaches. 

An eligible data breach arises when the following three criteria are satisfied:
1) There is unauthorised access to or unauthorised disclosure of personal information, or a loss of personal information, that an entity holds.
2) This is likely to result in serious harm to one or more individuals and
3) The entity has not been able to prevent the likely risk of serious harm with remedial action.

It is worthwhile reading the information provided via this link: https://www.oaic.gov.au/privacy-law/privacy-act/notifiable-data-breaches-scheme

How to avoid a data breach?

Client data (personally identifying data such as name, email address, phone number, customer numbers, etc.) suppied to i-Link for a project must be transmitted only via our client portal. This is the only way to securely transmit data.

If this is not possible, client must encrypt a datafile using a password with minimum 8 alphanumeric characters and the password must be transmitted in a format other than the method used to transfer the datafile. For example, if a client emails us the data, then they should text or call us to provide the password. If we are emailed, this will be immediately deleted from our inboxes.

As per our current data retention policy, personally identifying data must be deleted within 45 days of a project closing from all servers & drives (including backups). Our client must confirm in writing if they need the data stored for more than 45 days.

This has always been the way we have operaed as a company and it goes without saying that it will remain our policy moving forward.

If you would like anymore information please contact the i-Link sales team!
 


 

Related March Stories:

i-Link Research Cryptocurrency Poll

i-Link Research Monthly Staff Bio

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March Poll – Cryptocurrency

March 2018 – Cryptocurrency Poll

i-Link Research undertook a nationwide poll which was representative in accordance with ABS proportions on Age, Gender and Location. We looked into the nations attitudes and understanding of Cryptocurrencies. See our infographic below for the key takeouts!

If you have any questions on the above please contact the i-Link sales team!
 

Related March Stories:

i-Link Monthly Staff Bio

i-Link Research Update on Privacy and the new Notifiable Data Breaches scheme

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i-Link – ADMA Global Forum 2017 and CeBIT 2017 Conferences

September 2017 – i-Link – ADMA Global Forum 2017 and CeBIT 2017 Conferences   2017 has been an exciting year for i-Link Research. We recently attended the ADMA 2017 Global Forum and earlier this year we also attended CeBIT Australia 2017 – Business Technology Conference & Exhibition. Here are the key take-outs from the two events: ADMA Global Forum i-Link recently attended the ADMA Global Forum in Sydney. It was a two-day event that brought together global leaders who are shaping the world of data-driven marketing & advertising. There were 50 speakers from a range of businesses including Vodafone, Facebook, American Express, Telstra and even NASA with case studies including Content, Customer Acquisition, Customer Retention, B2B Marketing, Data-Driven Marketing, Tech Trends and Media. Below is an excerpt from ADMA with the four insights they walked away with from the two days:   1. Look at stability, rather than change, to build your strategy In the era of constant change, it’s easy to get caught up with thinking about how the future will be different and how this may affect business. But rather than asking “what will change in 10 years?” we should be asking “what will stay the same in 10 years,” says Vittoria Shortt, Group Executive, Group Marketing and Strategy, Commonwealth Bank. Key takeaway: Don’t get too caught up in how the future will differ from now, but stay focused on and build strategies around the things that will remain important to your customers.   2. Culture key to successful CX John Batistich, Non-Executive Director, Consultant and Governor at The Heart Research Institute also believes organisation culture is key to exceptional customer experience. “The culture needs to be curious about customers, learn from them, and it needs to bring them into the organisation to help design and build better services and products,” he said. Key takeaway: Focus on building a culture that has customers at the heart. Ensure cross communication across your teams and make sure your people live and breathe your brand values.   3. AI – moving beyond bots and automation Naomi Simson highlighted the amazing potential of AI, going far beyond chat bots. Bringing IBM’s Albert to Australia, The Big Red Group has managed to drastically reduce ad spend by tracking customer journeys, looking at first party data and producing large scale creative on the fly (on its first day Albert produced 6,400 pieces of creative). Key takeaway: AI is growing and cannot be ignored. The companies that will come out winning will be those who embrace AI and think about ways of empowering and delighting consumers through the use of machine intelligence”   4. Humanisation in the age of machines Jane Huxley suggests humanising brands is about talking and listening: telling stories of the brand to evoke memories and embrace a brand; and listening, without interjecting to be able to capture and use consumer insights. Key takeaways: Don’t fear the machines, AI won’t replace humans. However, ensure you don’t get lost in the hype of machines and forget the human element. In order to ensure business longevity, put human outcomes at the centre of everything you do. Then listen and tell stories that resonate with consumers. These are all issues that apply to online research – The key take out for us was that now more than ever, our role assisting our clients gather and collect the highest quality data is more important that than it has ever been. It’s too easy to make assumptions about the customer of the future will need. What is important is the need to remain aware of current customer and market perceptions. Many of the references over the two days were about not worrying too much about the distant future 5-10 years, as technology and in particular, AI will change many aspects of our current world. Yes, it’s good to keep an open mind to what might happen then, but if you keep your customer at the centre of what you do, constantly ask them what they need, and always be open to changes and the opportunities it will provide. This will enable you to evolve and meet the future needs as they happen. It raises some interesting questions for online research – how do we retain panelists and engage respondents with our increasingly busy digital lifestyles? Shorter surveys, more engaging content, different methodologies and increased use of technology will all have their part to play in our industry.   CeBIT Australia 2017 – Business Technology Conference & Exhibition CeBIT Australia attracts 15,000 attendees from Enterprise, Government, SMEs and Start-ups. Attracting attendees from diverse industries such as financial services, healthcare and government through to property, manufacturing, media and many more. It was great to see some of the new and interesting developments across a range of industries all with a connection to ICT (Information and Communications Technology). From Universities showcasing their recent developments and collaborations with HyperLoop including technologies & life size tested models to NSW Government initiatives related to IOT(Internet of Things) and connected cities. The CeBIT conference was a great eye opener – highlighting the impact that technology has on virtually every industry and many of the domino effects that often go unnoticed. The adaptation of new technology in one industry can lead to 4 or 5 changes in another. As our lives and society become increasingly interconnected whether we know it or not, our needs/wants/desires will continue change and evolve as new and better solutions are made available. One thing it reiterated to us was the importance Online Research plays and will continue to play in keeping pace and staying current with changing views and attitudes. It has never been more important for companies to know what their customers are thinking. Marketing success hinges upon how well you understand your audience. The best way to do this is to listen – and to do so in an active, intention-driven way. This is where quality online data collection can form a very strong backbone for your primary research efforts. If you don’t know the “Who” and the “Why”, then you’re probably going to be making a lot of assumptions when it comes to what is relevant to them, and in today’s world if you’re not relevant, you don’t exist! If you would like further information about our online quantitative or qualitative solutions or would like to talk through a project you are thinking about running please feel free to contact: Patrick, Mark or Scott for more information.    

Related September Stories:

i-Link Australia’s Same-Sex Marriage Poll

Getting To Know i-Link – Staff Bio 

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Getting To Know i-Link – Staff Bio

September 2017 For each newsletter edition, we will be introducing a member of the i-Link family. Get to know the faces behind some of the names. For this edition, it will be our Managing Director – Scott. Scott is Managing Director of i-Link and is responsible for managing the day to day business of the company with a strong focus on continued development with both clients and business partners.  As part of the initial development of i-Link in 2001 Scott has over 20 years of marketing and business management experience from the corporate and private sector, working within varied industry areas. A bit more about Scott: 1) Favourite things to spend money on: Travel, food and wine in no particular order! 2) Favourite holiday destination: Scotland and Amalfi and Austria ………. 3) What is your obsession right now? Walking and more walking – ensuring I stay healthy. 4) Favourite TV shows Roseanne, Star Trek , Modern Family, 5) One thing most people wouldn’t know about you? Did not start to drive a car until I was 30 years old.  Now I love to drive.    

Related September Stories:

i-Link Australia’s Same-Sex Marriage Poll

i-Link – ADMA Global Forum 2017 and CeBIT 2017 Conferences

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Australia’s Same-Sex Marriage Poll

September 2017 – Australia’s Same-Sex Marriage Poll ​i-Link Research undertook a nationwide poll which was representative in accordance with ABS proportions on Age, Gender and Location. It has an advantage over a postal opinion survey as there were controls in place to ensure no skews to certain demographics. n=2000 members were polled and results were as follows… If you would like further information about our polling solutions or would like to talk through a project you are thinking about running please feel free to contact: Patrick, Mark or Scott for more information.

Related September Stories:

Getting To Know i-Link – Staff Bio

i-Link – ADMA Global Forum 2017 and CeBIT 2017 Conferences

Back to News

Sheets 4 Survey – Prize Draw Winners

We are pleased to announce the following winners of Adairs Survey Prize Draw.
  • T. Carter
  • A. Clarke
  • M. Timmer
  • K. Ryan
  • K. Shaw
Congratulations to the winners and thank you to those that participated in the survey. The winners will be contacted by email this week.