Category Archives: News

News

i-Link AWS Server Migration

February 2017 – AWS Migration Notice  The i-Link team have recently completed a major upgrade of our servers to AWS. With our commitment and focus on ensuring that our online research services are unrivalled within the marketplace, we feel that using Australian based cloud hosted servers allows us to best meet the needs of our clients now, and into the future. So what changes? nothing changes from our client’s perspective, all projects continue to be delivered using the highest standard processes and procedures, the major difference is what’s under the hood. The key benefits of this upgrade are:
  • Improved Reliability, with virtually no server downtime required.
  • Increased Capability, allows us to provide our client with the latest technology.
  • Future Proofing, because we don’t need to maintain the physical hardware ourselves, we will always have access to the latest and most efficient server technology available.
Does this change affect i-Link’s accreditations? This server upgrade does not impact any of our existing accreditations. i-Link holds the following membership and promotes adherence to these guidelines/codes of practice:
  • Accredited to ISO 20252, the international standard for social, opinion and market research.
  • Adheres to the ESOMAR guidelines on conducting market and opinion research using the internet.
  • Is a member of the Australian Market and Social Research Organisation (AMSRO).
  • Adheres to AMSRO privacy principles and fully conforms to the Australian national privacy principles as detailed in the Privacy Amendment Act (2000).
  • Adheres to the AMSRS code of professional behaviour and guidelines on the confidential handling and delivery of respondent information.
  •  AMRSO Quality Standards for Online Research (Access panels).
  • Adheres to the Australian Anti-spam laws and applies this on a global level.
If you have any further questions related to notice please feel free to contact, Scott, Patrick or Mark for more information. i-Link Research Related February Stories: i-Link Summer Shopping Survey Getting To Know i-Link – Staff Bio Back to News

Getting To Know i-Link – Staff Bio

February 2017 – Getting To Know i-Link – Staff Bio For each newsletter edition we will be introducing a member of the i-Link family. Get to know the faces behind some of the names. First up is our Business Development Manager – Patrick. Name: Patrick Coorey Title: Business Development Manager  Patrick knows the research industry inside out, with over seven years research and account management experience and a solid background in data collection. Over the past seven years, Patrick has gathered a range of market research and marketing knowledge, specifically in the online environment. Ranging from trackers, ad-hocs, qual work and right through to mobile research, Patrick has managed a variety of blue chip clients across a broad range of industries. Patrick moved to i-Link in at the start of 2015 in a Business Development Manager role and is always willing to go above and beyond to find the best solutions for every individual project; thriving under the challenges it brings! He holds a Bachelor of Economics majoring in Economics and Marketing. A bit more about Pat: Favourite things to spend money on: Coffee, Burgers, Video Games and Golf! Favourite holiday destination: I love going to New Zealand, especially the South Island. What is your obsession right now? Quite simply – Liverpool Football Club. Live and breathe it. It’s also hard not to be obsessed with the circus that is US politics! Favourite TV shows How long have you got? Big fan of the following: Game of Thrones, Veep, Black Mirror, Sherlock, *Old* Simpsons and Rick and Morty One thing most people wouldn’t know about you? I suffer from fructophobia- fear of fruit! You can contact Patrick for any sales enquiries at sales@i-linkresearch.com Related February Stories: i-Link Summer Shopping Survey AWS Server Migration Notice Back to News

2016 Members Poll

October 2016 – Members Poll

We recently asked some of our LiveTribe members for their thoughts on the questionnaires that we send them.

We asked a representative section of 1220 members for their opinions and whilst many agreed that it was nice to be incentivised with rewards, over 70% said that the main reason they joined LiveTribe was that they liked the chance to provide their opinions, with many saying that they felt that their 'Voice was being heard'. Over 50% also liked the opportunity to see new products and commercials before the wider public.

Their biggest grievance was that surveys were in general too long (16% in 2016 down from 25% in 2015) and repetitive (32% in 2016 down from 40% in 2015)

LiveTribe members are extremely engaged individuals (25% said that they wanted more invitations) with many interacting regularly with the LiveTribe Facebook page and Twitter feed.

Related October Stories:

Streaming Minipoll 2016
i-Link Minipoll Surveys
i-Link Noble Causes

 

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Australian Streaming 2016

October 2016 – Australian Streaming i-Link Research recently conducted a poll with n=1200 of our LiveTribe members to find out how many Australians use a streaming service such as: Netflix, Stan, etc. Here’s what we found out… Related October Stories: i-Link Members Poll i-Link Minipoll Surveys i-Link Noble Causes   Back to News

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i-Link / Livetribe Noble Causes

October 2016 – Noble Causes: Care 4 Kids Charity is important in our community and as such i-Link is continuing the LiveTribe Noble Causes initiative. This month, the charity in focus is Care 4 Kids. Care 4 Kids is about providing kindness to children who may be in a vulnerable situation. This could be due to domestic violence or a family situation. Care Packs will give a child something positive to focus on and to show them someone cares. i-Link has always been committed to combining online research with charity activities to give members the opportunity to donate to worthy causes. Our LiveTribe members donate thousands of dollars to various charities each year by sacrificing their survey reward points. This is just one of the many things i-Link is working on to help out in the greater community. Related October Stories: i-Link Members Poll i-Link Minipoll Surveys i-Link Streaming Poll 2016   Back to News

Adairs Survey 2016 – Prize Draw Winners

We are pleased to announce the following winners of the 2016 Adairs Survey Prize Draw. · Kylie Ursino from DALYELLUP, 6230 · Gloria Donato from NARRAWEENA, 2099 · Veronica Jenkins from NEWTOWN, 3351 · Dee Kirby from BOGANGAR, 2488 · Kate Simcocks from SUNBURY, 3429 Congratulations to the winners and thank you to those that participated in the survey. The winners will be contacted by email this week.

i-Link / Livetribe Noble Causes

July 2016 – Noble Causes: Paws for Thought

April marks the completion of our second Noble Cause! Since December, i-Link panel members have been donating their reward points to Paws for Thought (PFT). The group rescues, rehabilitates and rehomes dogs abandoned in NSW pounds, saving them from death row and giving them a chance at a ‘happily ever after’. Later this month the i-Link team will be meeting with PFT to see how the donated money has been put to use. This is one of the many initiatives i-Link is undertaking to put something back to the community! 

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Talking Data

July 2016 – Talking Data At i-Link, we realise that the delivery of reliable data, on time, is of the utmost importance to our clients. For this reason, we don’t use automated systems to clean the data but give that responsibility to the Project Managers, all based in Sydney, who conduct checks manually. These checks, detailed below, are done during the pilot stage to identify the expected rate of poor responses and then again before delivering a final data file.
  1. Speeders – This involves comparing the average completion rate with the respondents completion rate. Rather than using a specific formula we do this manually in order to be able to look further into the responses of the potential speeders so we can identify if they have legitimately attempted to answer the questions within the survey.
  2. Flat liners – This involves looking at a list of statements which are rated on a scale and if 95% or more of the responses have been given the same rating then they would be considered to have not attempted to legitimately answer the survey. The context of the question is also considered in the event that a flat line response may be legitimate. For example answering ‘don’t know’ on the scale to a series of a statements they might not have an opinion on.
  3. Bad verbatim – This involves reading each of the responses to the open ended questions within the survey and determining if they have provided a legitimate answer to the question. Again the context in which the question is placed is also considered here. For example if they state they are an avid basketball fan but couldn’t name any basketball teams then their response would be considered junk.
You can ask Patrick or Scott at the below address about anything relating to data quality or i-Link’s services in general! sales@i-linkresearch.com