Category Archives: News

News

Talking Data

July 2016 – Talking Data At i-Link, we realise that the delivery of reliable data, on time, is of the utmost importance to our clients. For this reason, we don’t use automated systems to clean the data but give that responsibility to the Project Managers, all based in Sydney, who conduct checks manually. These checks, detailed below, are done during the pilot stage to identify the expected rate of poor responses and then again before delivering a final data file.
  1. Speeders – This involves comparing the average completion rate with the respondents completion rate. Rather than using a specific formula we do this manually in order to be able to look further into the responses of the potential speeders so we can identify if they have legitimately attempted to answer the questions within the survey.
  2. Flat liners – This involves looking at a list of statements which are rated on a scale and if 95% or more of the responses have been given the same rating then they would be considered to have not attempted to legitimately answer the survey. The context of the question is also considered in the event that a flat line response may be legitimate. For example answering ‘don’t know’ on the scale to a series of a statements they might not have an opinion on.
  3. Bad verbatim – This involves reading each of the responses to the open ended questions within the survey and determining if they have provided a legitimate answer to the question. Again the context in which the question is placed is also considered here. For example if they state they are an avid basketball fan but couldn’t name any basketball teams then their response would be considered junk.
You can ask Patrick or Scott at the below address about anything relating to data quality or i-Link’s services in general! sales@i-linkresearch.com  

i-Link – i-Discuss and i-Focus Update

July 2016

Our online qualitative research is delivered through i-Link's two feature packed tools: i-Discuss for conducting over-time focus groups and i-Focus for conducting interactive real-time focus groups.

We are happy to announce that we are upgrading these platforms to HTML5 which means they will function on not only desktops but also tablets and mobiles! This has been a long time coming and the final stages of testing are nearing completion.

The online qualitative tools developed by i-Link have been built based on the input and feedback of researchers like you. The result is intuitive systems that are easy and effective to use for both moderator and participant. Toolboxes and whiteboard elements can be opened and closed as needed, maximising full screen views of the discussion. Groups can include rich multimedia presentation via in-built whiteboards.

Multiple boards, users and groups can be easily managed via the moderator toolbox in either application. Topics, guides and posts are easily uploaded and managed via an intuitive point and click system. With integrated email, group management is a breeze. All transcripts can be exported in a range of formats including Word or Excel. Moderators can also easily view user activity summaries and email participants directly to ensure they remain engaged.

These platforms also include many other features including a range of setup modes for the i-Discuss over-time groups (channelled, sequential and ramble styles), They have a fully customisable look and feel, and for those that just want a simple professional no fuss qualitative board and experience our boards can be set up and ready for use in seconds. Both qualitative tools can also be linked to i-Question for incorporating additional survey components for a seamless experience.

If you've been thinking about conducting online qualitative research, Ask Patrick, Mark or Scott for a demo link today! 

sales@i-linkresearch.com

i-Link / Live Tribe Noble Causes

December 2015 – Noble Causes Care for the Coast

LiveTribe.com, an Australian online community, is donating $1500 to a central coast charity organization, Care for the Coast. The donation is provided through LiveTribe’s initiative, Noble Causes, and it is going to be used to create Christmas hampers for disadvantaged families living on Central Coast. i-Link’s LiveTribe community team will be travelling to San Remo from Sydney on Monday, December 21st to meet with Care for Coast volunteers and to present the hampers to the families.

“The donation could not have happened at a better time,” said Care for the Coast founder, Gina Atkinson, “We are a grassroots organisation and while we can collect many second hand item donations, we always have a hard time raising funds to purchase necessities. With this donation we can create amazing Christmas hampers to as many as 50 families.”

The funds were raised by LiveTribe members donating their survey participation points and LiveTribe.com. A LiveTribe community member, Kelly, nominated Care for the Coast earlier this year when the Noble Causes initiative launched.

LiveTribe Noble Causes focuses on hyper local initiatives that help LiveTribe members’ immediate communities around Australia. It allows LiveTribe.com members to actively participate in charitable activities by nominating and donating to personal causes.

Care for the Coast is the first LiveTribe Noble Causes beneficiary.

For more information please contact Reece Howard, Community Manager at LiveTribe 02 9262 7171 or reece@i-linkresearch.com

December related stories:

i-Link Accreditation Merry Xmas from i-Link Christmas 2015 Poll

Back to News

i-Link Accreditation

December 2015

Just a friendly reminder, as a member of AMSRO, ESOMAR, and AMSRS, i-Link Research abides by the industry standards, guidelines and codes of practice prescribed by these industry bodies, including:

  • AMSRO Market and Social Research Privacy Code and the Australian Privacy Principles as detailed in the Privacy Act 1988
  • AMSRS Code of Professional Behaviour and guidelines on the confidential handling and delivery of respondent information
  • ESOMAR Guideline for Online Research
  • AMRSO Quality Standards for Online Research (Access panels).

In addition, i-Link adheres to the Australian Anti-Spam laws, applying this on a global level, and holds the following accreditations:

  • ISO 20252, the international standard for social, opinion and market research
  • ISO 26362, the standard for access panels in market, opinion and social research
  • AMSRO Trust Mark – Seal of Endorsement  

Finally, in early 2015, we moved all our servers back to Australian shores. In addition, all our data is stored in an encrypted format and we continue to conduct regular penetration testing and security audits on the servers and systems.

If you have any questions relating to i-Link’s accreditations/standards please feel free to contact Scott or Patrick at – 

sales@i-linkresearch.com

December related stories:

Merry Xmas from i-Link
LiveTribe Noble Causes – Care for the Coast
Christmas 2015 Poll

2015 Christmas Poll

December 2015

i-Link Research recently conducted a quick poll with our LiveTribe members to get a gauge on Christmas preparations and their favourite Christmas themed movies. Respondents were polled through i-Link's own consumer research panel, LiveTribe, with a total sample size of n=480. The sample was drawn representatively to match the national distribution for age, gender and location in Australia.

See the below infographic for a summary! 

December related stories:

i-Link Accreditation
Merry Xmas from i-Link
LiveTribe Noble Causes – Care for the Coast

i-Link Accreditation

December 2015

Just a friendly reminder, as a member of AMSRO, ESOMAR, and AMSRS, i-Link Research abides by the industry standards, guidelines and codes of practice prescribed by these industry bodies, including:

  • AMSRO Market and Social Research Privacy Code and the Australian Privacy Principles as detailed in the Privacy Act 1988
  • AMSRS Code of Professional Behaviour and guidelines on the confidential handling and delivery of respondent information
  • ESOMAR Guideline for Online Research
  • AMRSO Quality Standards for Online Research (Access panels).

In addition, i-Link adheres to the Australian Anti-Spam laws, applying this on a global level, and holds the following accreditations:

  • ISO 20252, the international standard for social, opinion and market research
  • ISO 26362, the standard for access panels in market, opinion and social research
  • AMSRO Trust Mark – Seal of Endorsement  

Finally, in early 2015, we moved all our servers back to Australian shores. In addition, all our data is stored in an encrypted format and we continue to conduct regular penetration testing and security audits on the servers and systems.

If you have any questions relating to i-Link’s accreditations/standards please feel free to contact Scott or Patrick at – 

sales@i-linkresearch.com

December related stories:

Merry Xmas from i-Link
LiveTribe Noble Causes – Care for the Coast
Christmas 2015 Poll

Merry Christmas from i-Link!

It’s Time to Say, “Thank You”

The management and staff at i-Link would like to thank all of our clients and partners for their continued support throughout 2015. We wish you all an exciting and prosperous year ahead and look forward to working with you again in 2016.

i-Link’s Christmas Opening and Closing Period

We are going to be taking a very short break over the Christmas and New Year Period during which time our office will be closing. Our last business day will be on Wednesday, 23rd December. Our closing dates are as follows; Closed:            Thursday 24th December 2015 (Last business day is 23rd Dec) Re-opening:     Monday 4th January 2016 Please rest assured that any pre-arranged or ongoing projects would not be affected; however if you have any last minute projects or timelines that we are not yet aware of please discuss these with us as soon as possible. Please let us know if you have any questions; otherwise have a fantastic holiday break! December related stories:

i-Link Accreditation LiveTribe Noble Causes – Care for the Coast Christmas 2015 Poll

Adairs Survey – Prize Draw Winners

We are pleased to announce the following winners of Adairs Survey Prize Draw.
  • Rachel Sharpe from Noosa Heads, 4567
  • Lauren Bray from Gladstone Park, 3043
  • Jasmin Field from Wangi Wangi, 2267
  • Lucy Hawke from Molong, 2866
  • Vicky Baldwin from Lower Plenty, 3093
Congratulations to the winners and thank you to those that participated in the survey. The winners will be contacted by email this week.

Online Survey Design – Handy Reminders

October 2015 – Online Survey Design – Some Handy Reminders Every year at i-Link we build and manage thousands of online surveys on behalf of a client base whose operations extend across all manner of research topics, industries and regions. As part of our commitment to exceptional levels of client service, our dedicated research team regularly consult with our clients regarding their survey design to ensure they are deploying an instrument that considers both the respondent’s individual experience and of course the research topic in question. Since our inception in 2001 we have seen thousands of online research designs. Based on our experience, we have compiled the following shortlist of basic considerations that all researchers may like to take into account when writing their online surveys, as well as an overview of the services that i-Link can offer in support of each. Focus When writing an online survey it is always important to clearly define the objectives of the research in advance and stick rigidly to them. Only ask of the respondent what is necessary. There is an irrefutable correlation between questionable survey data and studies where respondents are required to answer irrelevant questions or complete unnecessarily long surveys. Survey flow Always ensure your survey flow is intuitive and makes logical sense to the respondent. The more confused a participant becomes, the more likely they will be to drop out, or begin speeding or straight-lining through your survey to effect a quicker conclusion. It is also good practice to order your survey in line with how you intend to analyse and report the research data, whilst prioritising your most important questions and asking them early. The end report will prove much less cumbersome to compile if the data file broadly reflects the structure of your intended report. In addition to consultation around your research design, we have on staff a number of data specialists who can analyse your survey and advise you on the likely implications for the end data output. This is critical as often small changes can make a huge difference to the usability of the end data file. We also offer a full suite of data processing and reporting services, thus allowing you to receive your data in an instantly reportable format, making the critical process of analysis and consultation more streamlined and effective.   Survey length Less is certainly more in this regard, no longer than 15 minutes being the accepted wisdom in relation to general interview length. Consider your respondent’s engagement experience. When completing your survey, did they enjoy the experience or were they left feeling frustrated and bored by a needlessly long and tedious survey? Strip out any unnecessary questions and keep the focus on topics you strictly need answers to. Again speak with the team at i-Link; we can produce irrefutable evidence to show you the negative effect longer surveys have on data quality. The i-Link team will be happy to look at your survey, advising you on how it may be condensed, amended or streamlined to ensure a better more representative data output. Question types Be mindful to understand what question types are available to you and where traditionally it is best to employ them. Screeners, actual usage or preference measures tend to use a dichotomous question type, whereas questions that allow for any degree of agreement or preference most often make use of the multiple choice, grid or scale approach. i-Link is a registered Australian R&D company, with all of our research systems and technologies being 100% proprietary. Our survey system, i-Question, is a sophisticated application for implementing online quantitative research projects. With a library of over 60 customisable question types, it is a highly adaptable tool for creating surveys of all kinds – from the simple right through to the highly complex. Our system can be configured to accommodate almost any questioning and reporting style, whilst always ensuring research quality is maintained. Our strength is undoubtedly our ability to build whatever question type our clients can imagine, and our system grows with the more diversity and complexity it is exposed to. By continual request for customisations our system innovation is significantly researcher driven and developed. Survey logic and programming Write a survey that is programmed to only ask questions relevant to each individual participant. Our i-Question survey system effortlessly makes use of complex skip routines, routing, piping, rotations and randomisations to ensure a respondent is exposed to question sets relevant only to responses they have made across various profiling type questions. Whilst ensuring the accuracy of the end data file and also preserving the need to create a positive participant engagement experience. The i-Question system has the ability to include high quality multimedia images, streaming video and audio, and can be deployed in multiple languages. It also includes drag-and-drop and click-to-select styled questions and the ability to add conjoint and choice modelling tasks with ease. Test your survey Testing is arguably the single most important aspect of the design process. At i-Link, as part of our ISO 20252 accreditation, we rigorously test our client’s survey in advance of sending them any test link. This involves full electronic testing of the survey logic using our i-Bot survey validation tool, whilst simultaneously testing manually to ensure the survey makes sense from the participant’s perspective. From there we provide the client with their test link, asking them to test fully on their side before we go into field. Following this, we conduct a soft launch to ensure the survey is collecting data in the correct format. Only after this is confirmed do we then launch fully to collect the required sample specification. Contact either Patrick Coorey or Mark Turnbull at any stage to talk about your upcoming research project. We will be delighted to ensure your project benefits from the most up to date online research technology, experience and expertise. sales@i-linkresearch.com   Back to News

Are you using i-Link minipolls?

October 2016

Struggling to determine an incidence rate for a potential project? Looking to quickly pre-target hard to reach respondents? Need to throw in some quick stats for a last minute pitch to a new client?
 


 

Book in an i-Link minipoll today and for a small fee we can usually set the poll up and launch within 2 hours. Specify your demographics, question(s), length of time in field and number of respondents and we take it from there!
 


 

Contact Patrick via patrick@i-linkresearch.com and he will get the ball rolling.

Related October Stories:

i-Link Members Poll
i-Link Noble Causes
i-Link Streaming Poll 2016