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September 2014

AMSRS 2014 National Conference

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We were proud to be a gold sponsor at the 2014 National Conference last week, and this year’s event in Melbourne felt like one of the most successful in recent memory. The AMSRS team and conference committee once again delivered an impeccably organised event with a diverse range of expert speakers, an engaged audience and a great venue.

Each year the conference provides an excellent opportunity to look at how the research industry is shifting, evaluate where we’ve come from and assess what the new focuses on the horizon should be. This year, it was nice to again see an interactive approach to the way we discuss these topics as an industry. It was fantastic to see such a high level of engagement across the keynote speeches, panels and breakout sessions.

Tom Ewing’s opening keynote pivoted discussions typically rooted in pushing the impetus for change in methodology to a positive analysis of how research has blossomed to centralising emotions in advertising and maximising business advantage through understanding human decision-making processes.

Leigh Caldwell used social psychology and behavioural economics to frame his view of market research’s future, pointing out that the heuristics we regularly use to create shortcuts in decision making could provide valuable predictive input to our research studies.

With longer surveys we commonly experience a drop in interest, so Betty Adamou’s talk on gaming as an engagement tool to complete longer and deeper questionnaires, was both inventive and very effective.

Day two of the event focused on, amongst other topics, mobile, survey design and big data with contributions from Sue York (one the authors of the forthcoming “Handbook of Mobile Market Research”) and Kieran Hagan from IBM who spoke about how big data can assist in providing greater customer insight and improved service delivery.

All in all, it was a great few days, and we are very happy to have been a part of it. We’re looking forward to next year’s event already!


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