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November 2014


Spending up on 2013

66% of our panelists will be spending the same or more as they did last year with 40% of total respondents spending between $250 and $750.

And if you were wondering what the best Christmas gift option out there is this holiday season, our poll found 54% of people are planning on buying the ever-adaptable store gift cards and vouchers for their family and friends.

Whatever you decide to do this holiday season, i-Link would like to wish you all a very happy Christmas and a prosperous new year.


Good mix of online and in store shopping

But navigating through the long queues and wading through the special offers during the extended trading hours is a collective struggle that everyone experiences.

Among i-Link panellists, 18% have started their Christmas shopping by September. Conversely, 11% will leave it all until the week before.

8% will choose to avoid the crowds altogether and will do all of their shopping online. And 57% are expecting to purchase both online and in-store.

For those who use online as a shopping method, 39% of respondents do not pre-plan to purchase from specific stores, with convenience, discounts and avoiding those crowds being the biggest drivers

According to our poll, online sources are also predominantly used to research gift ideas (35%), objectively compare prices (32%) and avoid the throngs of other in-store holiday shoppers (31%). Interestingly enough though, over 56% of people will still closely read catalogues or flyers they receive in the mail to assist with their decision making prior to making a purchase.


Christmas shopping and spending habits 2014

The Christmas season is nearly upon us and whether you’ll be gearing up for a massive feast with the extended family or just preparing a quiet get together with a few friends, Christmas is always a special time of the year.

Without exception, once the festive season is in full swing, everyone’s attention shifts to finding that perfect present for each person on their shopping list.