i-Link Research is delighted to welcome Laine Edwards, to the position of Client Development Manager.

With almost 20 years of experience managing multi-country and local projects, Laine brings with her a proven operational background encompassing client services, project management, quality assurance and research team coordination.

i-Link has developed a range of visual Point & Click style questions, which are available to all our clients when using i-Link’s advanced online survey system, i-Question.

These question styles are designed with a point and click action to enable faster, intuitive and more considered respondent participation. Participants are able to select from words, statements, logos, images, new products, packaging etc. in both a visually appealing and interactive way.

i-Link and Complete MR would like to formally welcome Dave Maniam to the position of IT Director.

Every year at i-Link we build and manage thousands of online surveys on behalf of a client base, whose operations extend across all manner of research topics, industries and regions. As part of our commitment to exceptional levels of client service, our dedicated research team regularly consult with our clients regarding their survey design to ensure they are deploying an instrument that considers both the respondents individual experience and of course the research topic in question.

Our LiveTribe online research panel continues to grow from strength to strength since its launch in October 2009. LiveTribe is an online community where our members receive rewards, prizes and incentives for taking part in online market research activities like surveys, live discussion groups, research blogs, forums and polls.

The Qualified Opinions Research Panel has been re-launched this month with a brand new name: LiveTribe.com! Under the guidance of our imaginative and resident designer, Francis Fenlon, we've aimed for a fun, friendly and inviting user experience, with lots of colour and a great dollop of imagination!

At the beginning of 2009, i-Link announced the opening of its first representative office in Kuala Lumpur to service the South East Asian market. Since that time our operations have continued to expand within the region and the company is now operating as a fully trading entity. This marks a significant step forward for i-Link as we strive to fulfil our commitment to support both the Asian & Australasian research industries.

i-Link would like to welcome Edward Hertz to the position of Account Manager at our Sydney office. Edward comes to i-Link with over ten years experience in the Australian market research industry to date. He is a former graduate of Macquarie University, where he completed a BA in Social Sciences, specialising in Sociology, Anthropology and Philosophy.

A traditional focus group is a controlled discussion amongst six to ten participants who usually share a set of common characteristics. These characteristics can be demographic profiles such as age, gender or location, or their commonalities may relate to stated preferences for a certain brand, product, organisation or purchasing behaviour.

The Qualified Opinions Research Panel was brought under management last December and will now be operated by the i-Link team in Sydney. Qualified Opinions is a sister company to i-Link Research and this measure was taken to enable the panel to be better coordinated and developed from a central location.