This year i-Link was again proud to be a sponsor of the 2008 AMSRS Conference, which was hosted at the Melbourne Convention & Exhibition Centre. First and foremost the event was a huge success, primarily due to the high calibre of content and speakers presented.



The theme of the conference, 'Breaking the Mould', emphasised innovation and the collective responsibility of the industry toward finding new ways and means of delivering first class services to all our various clients. The relevance of this theme for i-Link is strong as this thinking is central to our continual ethos of developing innovative research applications and solutions for the industry, both within Australia and globally.



In addition to being the Main Exhibition Hall Sponsor, i-Link also had the distinct pleasure of presenting the 'People's Choice Award' for 'Best Paper' to Ms Anna Box of Open Mind Research Group, for her novel and highly entertaining Pecha Kucha style presentation of the parallels between market research and

pregnancy. Congratulations again to Anna and her fellow colleagues for their individual efforts and contributions.



Attendance and sponsorship of this annual event affords i-Link a unique platform on which to showcase our complete services offering along with our most recently developed research applications and technologies. It is also a great chance to catch up with our various clients and colleagues for some good fun,

food and a few beverages.



The event was superbly managed and choreographed by the conference organising committee, the supporting programme committee, and the ever present and helpful AMSRS national team.



i-Link is delighted to have been involved with this year's national conference and as with previous years, we will continue to provide our ongoing support to the AMSRS and its various events.



-Ariane Alla, Sales Manager