December 2016 – Merry Christmas from i-Link Research
December 2016 – Merry Christmas from i-Link Research
i-Link Research recently conducted a quick poll with our LiveTribe members to get a gauge on Christmas preparations and their favourite Christmas themed movies. Respondents were polled through i-Link's own consumer research panel, LiveTribe, with a total sample size of n=480. The sample was drawn representatively to match the national distribution for age, gender and location in Australia.
See the below infographic for a summary!
December related stories:
66% of our panelists will be spending the same or more as they did last year with 40% of total respondents spending between $250 and $750.
And if you were wondering what the best Christmas gift option out there is this holiday season, our poll found 54% of people are planning on buying the ever-adaptable store gift cards and vouchers for their family and friends.
Whatever you decide to do this holiday season, i-Link would like to wish you all a very happy Christmas and a prosperous new year.
But navigating through the long queues and wading through the special offers during the extended trading hours is a collective struggle that everyone experiences.
Among i-Link panellists, 18% have started their Christmas shopping by September. Conversely, 11% will leave it all until the week before.
8% will choose to avoid the crowds altogether and will do all of their shopping online. And 57% are expecting to purchase both online and in-store.
For those who use online as a shopping method, 39% of respondents do not pre-plan to purchase from specific stores, with convenience, discounts and avoiding those crowds being the biggest drivers
According to our poll, online sources are also predominantly used to research gift ideas (35%), objectively compare prices (32%) and avoid the throngs of other in-store holiday shoppers (31%). Interestingly enough though, over 56% of people will still closely read catalogues or flyers they receive in the mail to assist with their decision making prior to making a purchase.
The Christmas season is nearly upon us and whether you’ll be gearing up for a massive feast with the extended family or just preparing a quiet get together with a few friends, Christmas is always a special time of the year.
Without exception, once the festive season is in full swing, everyone’s attention shifts to finding that perfect present for each person on their shopping list.
Christmas Shopping Poll 2013
We conducted a poll study in October 2013 to explore the attitudes and intentions of Australian consumers about Christmas shopping for the upcoming holiday season.
Respondents were polled through i-Link’s own consumer research panel, LiveTribe, with a total sample size of n=553. The sample was drawn representatively to match the national distribution for age, gender and location in Australia.
While a portion of respondents chose to get a head start by beginning their Christmas shopping in October or earlier, the majority said they will wait until November or December, keeping up the traditional Christmas rush that we are used to seeing this time of year.
Respondents were divided when asked what they like and dislike most about shopping during the Christmas period. While the Christmas spirit seems to enhance the experience for some, for others it does nothing to make the crowds and busy stores more bearable.
When asked what they like most about Christmas shopping, responses broadly fell into four categories:
In terms of dislikes, more than half of the respondents (54%) cited crowds as the thing they liked least about shopping during the holidays. Other pet peeves for shoppers at this time of year are the stressful atmosphere (12%), lack of parking (10%) and the overall cost incurred (8%).
With the seemingly endless choices of products available for purchase, it’s little wonder that just over half (54%) of respondents will be leaving the decision up to their gift recipients by them giving vouchers or giftcards as Christmas presents.
Other popular gift product categories were clothes, shoes and fashion accessories (40%), and toys or games (38%).
When looking for information to help them with their Christmas shopping, most respondents turn to the Internet (64%). Other popular sources of shopping information are print catalogues or store flyers (59%), and in-store displays (46%).
The forms of marketing or advertising that respondents deemed least useful for informing their shopping decisions were SMS promotions (2%), billboards (4%) and radio (8%).
For those respondents who turn to the Internet for shopping help, the preference is to go straight to the source with around half (54%) saying they find the information they need by using a search engine, or going directly to a product, brand or retailer’s website (31%).The top 5 reasons that respondents gave for going online as part of their Christmas shopping process were:
Despite the availability of online shopping, about a quarter of respondents still plan to do all of their Christmas shopping in-store, while the majority (60%) will be combining the best of both worlds.
In terms of spending outlook for this year’s holiday season, the majority of respondents expect to spend about the same amount on Christmas shopping this year as they did last year (57%).
To download the full report (PDF) click here.
For enquiries about this study, or to find out more about i-Link’s services, contact our Client Services team:P: +61 2 9262 7171 E: firstname.lastname@example.org Back to News
Infographic: Christmas Shopping 2013
With the holiday season just around the corner, Australian consumers and retailers are gearing up for the busy Christmas shopping period.
Here’s a sneak peek at the results of our annual Christmas shopping poll, conducted in early October.
Stay tuned for the full report of the study coming very soon!