Tag Archives: i-Link Research

2016 Members Poll

October 2016 – Members Poll

We recently asked some of our LiveTribe members for their thoughts on the questionnaires that we send them.

We asked a representative section of 1220 members for their opinions and whilst many agreed that it was nice to be incentivised with rewards, over 70% said that the main reason they joined LiveTribe was that they liked the chance to provide their opinions, with many saying that they felt that their 'Voice was being heard'. Over 50% also liked the opportunity to see new products and commercials before the wider public.

Their biggest grievance was that surveys were in general too long (16% in 2016 down from 25% in 2015) and repetitive (32% in 2016 down from 40% in 2015)

LiveTribe members are extremely engaged individuals (25% said that they wanted more invitations) with many interacting regularly with the LiveTribe Facebook page and Twitter feed.

Related October Stories:

Streaming Minipoll 2016
i-Link Minipoll Surveys
i-Link Noble Causes


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i-Link / Livetribe Noble Causes

October 2016 – Noble Causes: Care 4 Kids Charity is important in our community and as such i-Link is continuing the LiveTribe Noble Causes initiative. This month, the charity in focus is Care 4 Kids. Care 4 Kids is about providing kindness to children who may be in a vulnerable situation. This could be due to domestic violence or a family situation. Care Packs will give a child something positive to focus on and to show them someone cares. i-Link has always been committed to combining online research with charity activities to give members the opportunity to donate to worthy causes. Our LiveTribe members donate thousands of dollars to various charities each year by sacrificing their survey reward points. This is just one of the many things i-Link is working on to help out in the greater community. Related October Stories: i-Link Members Poll i-Link Minipoll Surveys i-Link Streaming Poll 2016   Back to News

i-Link / Livetribe Noble Causes

July 2016 – Noble Causes: Paws for Thought

April marks the completion of our second Noble Cause! Since December, i-Link panel members have been donating their reward points to Paws for Thought (PFT). The group rescues, rehabilitates and rehomes dogs abandoned in NSW pounds, saving them from death row and giving them a chance at a ‘happily ever after’. Later this month the i-Link team will be meeting with PFT to see how the donated money has been put to use. This is one of the many initiatives i-Link is undertaking to put something back to the community! 

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Talking Data

July 2016 – Talking Data At i-Link, we realise that the delivery of reliable data, on time, is of the utmost importance to our clients. For this reason, we don’t use automated systems to clean the data but give that responsibility to the Project Managers, all based in Sydney, who conduct checks manually. These checks, detailed below, are done during the pilot stage to identify the expected rate of poor responses and then again before delivering a final data file.
  1. Speeders – This involves comparing the average completion rate with the respondents completion rate. Rather than using a specific formula we do this manually in order to be able to look further into the responses of the potential speeders so we can identify if they have legitimately attempted to answer the questions within the survey.
  2. Flat liners – This involves looking at a list of statements which are rated on a scale and if 95% or more of the responses have been given the same rating then they would be considered to have not attempted to legitimately answer the survey. The context of the question is also considered in the event that a flat line response may be legitimate. For example answering ‘don’t know’ on the scale to a series of a statements they might not have an opinion on.
  3. Bad verbatim – This involves reading each of the responses to the open ended questions within the survey and determining if they have provided a legitimate answer to the question. Again the context in which the question is placed is also considered here. For example if they state they are an avid basketball fan but couldn’t name any basketball teams then their response would be considered junk.
You can ask Patrick or Scott at the below address about anything relating to data quality or i-Link’s services in general! sales@i-linkresearch.com  

i-Link / Live Tribe Noble Causes

December 2015 – Noble Causes Care for the Coast

LiveTribe.com, an Australian online community, is donating $1500 to a central coast charity organization, Care for the Coast. The donation is provided through LiveTribe’s initiative, Noble Causes, and it is going to be used to create Christmas hampers for disadvantaged families living on Central Coast. i-Link’s LiveTribe community team will be travelling to San Remo from Sydney on Monday, December 21st to meet with Care for Coast volunteers and to present the hampers to the families.

“The donation could not have happened at a better time,” said Care for the Coast founder, Gina Atkinson, “We are a grassroots organisation and while we can collect many second hand item donations, we always have a hard time raising funds to purchase necessities. With this donation we can create amazing Christmas hampers to as many as 50 families.”

The funds were raised by LiveTribe members donating their survey participation points and LiveTribe.com. A LiveTribe community member, Kelly, nominated Care for the Coast earlier this year when the Noble Causes initiative launched.

LiveTribe Noble Causes focuses on hyper local initiatives that help LiveTribe members’ immediate communities around Australia. It allows LiveTribe.com members to actively participate in charitable activities by nominating and donating to personal causes.

Care for the Coast is the first LiveTribe Noble Causes beneficiary.

For more information please contact Reece Howard, Community Manager at LiveTribe 02 9262 7171 or reece@i-linkresearch.com

December related stories:

i-Link Accreditation Merry Xmas from i-Link Christmas 2015 Poll

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i-Link Accreditation

December 2015

Just a friendly reminder, as a member of AMSRO, ESOMAR, and AMSRS, i-Link Research abides by the industry standards, guidelines and codes of practice prescribed by these industry bodies, including:

  • AMSRO Market and Social Research Privacy Code and the Australian Privacy Principles as detailed in the Privacy Act 1988
  • AMSRS Code of Professional Behaviour and guidelines on the confidential handling and delivery of respondent information
  • ESOMAR Guideline for Online Research
  • AMRSO Quality Standards for Online Research (Access panels).

In addition, i-Link adheres to the Australian Anti-Spam laws, applying this on a global level, and holds the following accreditations:

  • ISO 20252, the international standard for social, opinion and market research
  • ISO 26362, the standard for access panels in market, opinion and social research
  • AMSRO Trust Mark – Seal of Endorsement  

Finally, in early 2015, we moved all our servers back to Australian shores. In addition, all our data is stored in an encrypted format and we continue to conduct regular penetration testing and security audits on the servers and systems.

If you have any questions relating to i-Link’s accreditations/standards please feel free to contact Scott or Patrick at – 


December related stories:

Merry Xmas from i-Link
LiveTribe Noble Causes – Care for the Coast
Christmas 2015 Poll

2015 Christmas Poll

December 2015

i-Link Research recently conducted a quick poll with our LiveTribe members to get a gauge on Christmas preparations and their favourite Christmas themed movies. Respondents were polled through i-Link's own consumer research panel, LiveTribe, with a total sample size of n=480. The sample was drawn representatively to match the national distribution for age, gender and location in Australia.

See the below infographic for a summary! 

December related stories:

i-Link Accreditation
Merry Xmas from i-Link
LiveTribe Noble Causes – Care for the Coast

Merry Christmas from i-Link!

It’s Time to Say, “Thank You”

The management and staff at i-Link would like to thank all of our clients and partners for their continued support throughout 2015. We wish you all an exciting and prosperous year ahead and look forward to working with you again in 2016.

i-Link’s Christmas Opening and Closing Period

We are going to be taking a very short break over the Christmas and New Year Period during which time our office will be closing. Our last business day will be on Wednesday, 23rd December. Our closing dates are as follows; Closed:            Thursday 24th December 2015 (Last business day is 23rd Dec) Re-opening:     Monday 4th January 2016 Please rest assured that any pre-arranged or ongoing projects would not be affected; however if you have any last minute projects or timelines that we are not yet aware of please discuss these with us as soon as possible. Please let us know if you have any questions; otherwise have a fantastic holiday break! December related stories:

i-Link Accreditation LiveTribe Noble Causes – Care for the Coast Christmas 2015 Poll

Are you using i-Link minipolls?

October 2016

Struggling to determine an incidence rate for a potential project? Looking to quickly pre-target hard to reach respondents? Need to throw in some quick stats for a last minute pitch to a new client?


Book in an i-Link minipoll today and for a small fee we can usually set the poll up and launch within 2 hours. Specify your demographics, question(s), length of time in field and number of respondents and we take it from there!


Contact Patrick via patrick@i-linkresearch.com and he will get the ball rolling.

Related October Stories:

i-Link Members Poll
i-Link Noble Causes
i-Link Streaming Poll 2016